Jutikaa Mahanta: Carrying Roots with Pride, Creating Impact with Purpose

“There is no escape to hard work. If hard work is your weapon, success will be your slave.”
As a seasoned marketing professional with nearly two decades of experience, who believes identity has never been something to dilute rather it is something to honour. She is currently the Marketing Head of Indian Multinational , Jutikaa’s journey extends far beyond boardrooms and campaigns.
A proud Assamese woman based in Mumbai, a mother of two, and a committed community leader, she has quietly built a life where professional excellence and social responsibility walk hand in hand.

Her introduction to leadership did not come from titles alone, but from lived values. Growing up in Assam, she watched her father, Late Giridhar Mahanta, dedicate his life to the welfare of the community. That spirit of service became part of her inheritance. “After becoming a mother,” she shares, “I chose to step away from my established media career to focus on raising my child. I truly believe that nurturing confident, compassionate children is one of the greatest contributions one can make towards nation-building.”

Personal Insight: Where Roots Shape Responsibility

Raised by a strong mother who balanced four children with resilience and grace, She puts herself as a mother and a community contributor before any professional designation. In early life she learned importance of honesty, kindness and integrity. These values led her compass as she moved from Sonapur, a small town in Assam to Pune for higher education, and eventually to Mumbai. This transition marked a turning point in her life, Exposure to diverse perspectives widened her worldview to build her own identity while staying deeply connected to her roots. Today, she is settled in Mumbai with her husband and children, and supported by her sisters who also call the city home, Jutikaa has created an ecosystem that allows growth without disconnection.

Challenges: Owning Identity in the Face of Bias

Speaking of challenges Jutikaa faced stereotyping, being from North East she encountered judgement based on her physical appearance, accent and so called assumptions formed before conversations even begins. Instead of sulking those moments, she chose a different retaliation of strength.

“I wear my roots with honour,” she says. Every remark, every bias, became an opportunity to assert identity with grace rather than anger. The pain deepened when she saw similar experiences touch her children, despite them being born and raised in Mumbai. As a mother, this was heartbreaking but it also strengthened her commitment to awareness and inclusion. Achievements That Matter Most
She expresses her joyfulness while describing her greatest achievement, which she speaks of trust, her name is often the first to come up when someone seeks support related to North East be it media collaboration, creative, women empowerment, weavers or literary exchange.

Being seen as a dependable bridge between the region and the rest of the country is something she holds close.Equally meaningful is the pride she sees in her children’s eyes when they witness her work. Knowing that her actions set an example for them reinforces her purpose more than any recognition.

Speaking of her humanitarian efforts have been acknowledged widely. She has received national and international honours for volunteering and social impact in cities across India, as well as in London and South Africa. Yet, for Jutikaa, these moments matter most when they become lessons in humility and gratitude.

Values That Anchor Her Journey

Her guiding principle is clear and uncompromising:
“There is no escape to hard work. If hard work is your weapon, success will be your slave.”
This belief has shaped every phase of her life professional growth, motherhood, and social work alike. Discipline, sincerity, and consistency remain non-negotiable, regardless of the role she is playing.

Impact and Vision: Bridging Gaps, Creating Platforms

Among her most significant initiatives is BollyConnect, a platform dedicated to showcasing and promoting creative talent from the North East. Through this initiative, Jutikaa works to bridge regional gaps by giving visibility to artists, creators, and changemakers from all eight states.
Professionally, she has also been part of a significant milestone the launch of India’s first hydrogen water generator, marking an important step in the health and wellness space. For her, innovation is meaningful only when it improves lives, and this project aligns with that belief.
Moving ahead, her aspirations are expansive yet rooted. She aims to represent the North East on global platforms, advocate for inclusion and women empowerment, and ensure that the region’s contributions receive the recognition they truly deserve.

Words to Carry Forward

Her message to women is grounded in collective strength:

“Together, we can grow stronger and go further. When we lift each other up, we rise together.”
To all young women her advice if genuine to support one another, challenge the narrative of competition and embracing sisterhood. True strength lies in unity not comparison.To all of us Jutikaa Mahanta’s journey reminds us that leadership does not always announce itself loudly. Sometimes, it shows up silently in consistent effort, cultural pride, and the courage to stand rooted while reaching forward.