JAYAHO to Safer Roads: The Inspiring Story of Advocate Kolla Jaya Sree, A Crusader for Traffic Reform

JAYAHO to Safer Roads: The Inspiring Story of Advocate Kolla Jaya Sree, A Crusader for Traffic Reform

In a nation constantly on the move, where road congestion and traffic hazards have become everyday challenges, one woman has decided not to wait for a miracle—but to become one herself. Meet Advocate Kolla Jaya Sree, a determined and selfless changemaker from Vijayawada, Andhra Pradesh, who has transformed public safety into a lifelong mission.

A Life Committed to Service

Kolla Jaya Sree has dedicated the last 25 years of her life to various forms of social service. A practicing advocate by profession, she began her service journey in the year 2000, extending a helping hand to those in need. Whether it is supporting orphanages, assisting underprivileged children in government schools, or distributing buttermilk for 60 days every summer to beat the heat—her acts of kindness speak volumes about her compassion and commitment.

But her most defining and impactful mission began with a simple, honest observation—the chaos on our roads.

JAYAHO Traffic Organisation: A Movement Born From Frustration and Hope

“Is there anybody without a traffic problem in India?” she asks, echoing the frustration of millions. “Every day, every minute, there’s tension on the roads—no guarantee of life, no assurance we’ll reach home safely.”

This overwhelming concern gave birth to her flagship initiative—JAYAHO Traffic Organisation—a community-driven movement focused on reducing accidents and raising traffic awareness.

What began as a personal crusade has today evolved into a meaningful initiative that serves thousands across her city and beyond. “Everyone thinks somebody should do something. I thought, why not me?”

Small Steps, Big Impact: Practical Solutions for Everyday Problems

Under the JAYAHO banner, Advocate Jaya Sree has implemented a series of highly practical, low-cost interventions that have significantly improved traffic conditions in her locality:

• Painting Speed Breakers: Many two-wheeler riders, especially at night, failed to spot unmarked speed breakers, leading to frequent falls and injuries. So, she took it upon herself to paint over 200 speed breakers every year—often starting as early as 6 a.m., alongside volunteers.

• Traffic Awareness Stickers: Slogans like “Go Slowly, Reach Safely” and “Go Safely and Come Safely” are now commonly seen on vehicles in Vijayawada, thanks to her team’s initiative to stick reminders at traffic signals where drivers can actually see and absorb them.

• Awareness Boards at Signals: Over 100 display boards have been placed at key signals and junctions. “When you're stuck at a red light for 90 seconds, that’s the best time to absorb a safety message,” she explains.

• School and College Campaigns: In collaboration with the local police, she visits educational institutions every year to educate students about traffic rules, hoping to instill road discipline in the next generation.

• Working with Authorities: From discussing solutions with politicians and the traffic department to filing cases against mismanagement—such as road encroachments by barricades or abandoned police booths—her approach is both grassroots and institutional.

• Reporting Infrastructure Flaws: She documents potholes and road damage through photographs and videos, then forwards them to the municipal corporation, leading to timely repairs.

Recognition that Reflects Dedication

Her efforts haven’t gone unnoticed. Advocate Kolla Jaya Sree has received over 200 awards, including five prestigious international awards, numerous national accolades, and local honors. But for her, the real reward lies in seeing a repaired road, a prevented accident, or an appreciative message from a parent whose child now understands road safety better.

Beyond Traffic: A Broader Vision of Service

Although traffic safety remains her core focus, Advocate Jaya Sree’s heart continues to beat for all forms of community welfare. From distributing food and necessities to the underprivileged to supporting government schools and homes for orphans—her life has been a constant testimony to empathy in action.

A Message That Resonates

When asked what drives her to keep going, her answer is simple but profound: “Because nobody else will do it unless we do. We can’t just wait. We have to act.”

Her dream is that her model—community-led, solution-oriented, and focused on prevention—can inspire similar movements across India.

For the Readers: One Woman’s Fight, A Nation’s Gain

In a world where problems often feel too big and systems too slow, Advocate Kolla Jaya Sree’s journey reminds us that meaningful change doesn’t always need grand budgets or powerful positions. Sometimes, it starts with a brush, a sticker, and a sense of responsibility.

She proves that you don’t need a title to lead—you need courage, commitment, and compassion.

As traffic continues to claim lives and disrupt daily peace, her mission rings louder than ever:
“Let’s not wait for someone else to fix it. Let’s be the change.”