Clleco for a Cleaner, Greener Tomorrow: The Inspiring Journey of Hashveen Kaur Bedi

Redefining Sustainability Through Purpose-Driven Innovation

In a world rapidly waking up to the perils of environmental degradation, Hashveen Kaur Bedi stands tall as a beacon of change, determination, and purpose. As the Co-Founder and CEO of Saattvic Ecocare Products, Hashveen has spent the last eight years building a brand that goes beyond business—creating impact, fostering sustainability, and inspiring future women leaders.

With over 17 years of experience in the corporate and entrepreneurial world, she transitioned from a traditional career at Tata AIA to creating Saattvic—a company built on the foundation of eco-conscious values, innovation, and ethical leadership. For Hashveen, it wasn’t just about leaving the corporate world; it was about crafting a legacy—one biodegradable product at a time.

From Strategy to Sustainability: A Purposeful Leap

Hashveen’s initial corporate experience gave her deep insights into leadership, operations, and customer behavior. But something was missing. “I wanted to do something that mattered, something that helped create a lasting impact,” she reflects. Motivated by the alarming rate of plastic waste and its effect on the planet, Hashveen took a bold step—to align her values with her work. That leap of faith gave birth to Saattvic Ecocare Products, which today is a name synonymous with sustainable packaging solutions.

Her admiration for Ratan Tata further shaped her values. “His humility, vision, and commitment to ethical business practices have been my guiding force,” she shares. Inspired by his belief in innovation with purpose, she carved her own path, blending business with a mission for a better tomorrow.

Building a Brand with a Conscience

Hashveen’s brainchild, Clleco, under the Saattvic umbrella, is now a recognized brand in sustainable packaging, offering everything from bamboo tissues, wrapping sheets, paper bags and more. The mission? Simple yet powerful—to provide eco-friendly alternatives to plastic and promote responsible consumption.

However, the path to this achievement wasn’t easy. “When we started, most businesses didn’t take sustainability seriously,” she recalls. The biggest hurdle was changing mindsets—educating clients about the long-term value of eco-friendly packaging, despite the slightly higher costs compared to traditional materials.

“We were often told that being only an eco-friendly brand wouldn’t work,” she admits. But Hashveen persevered. Through patience, resilience, and a strong customer-centric approach, she gradually turned skepticism into belief.

Living the Values: Integrity, Innovation, and Empowerment

At the core of everything Hashveen does lies a deep commitment to her principles—integrity, purposeful innovation, and empowering women. “We don’t just sell products; we sell hope for a cleaner world,” she explains.

As a leader, she is hands-on yet empathetic, constantly driving innovation while ensuring that her team feels valued. Her philosophy is rooted in adapting to change, staying curious, and leading by example.

And her efforts have not gone unnoticed. Hashveen has been the recipient of multiple awards including:

• Best Entrepreneur Star Award for Most Innovative Woman Entrepreneur

• Excellence in Entrepreneurship Award by the Women of Substance Network

These accolades celebrate not just her success, but the difference she is making in a traditionally profit-centric industry.

Balancing Work, Passion, and Personal Life

Being an entrepreneur, especially in a challenging field like sustainable packaging, demands time and energy. Yet, Hashveen balances her professional pursuits with her responsibilities as a mother and wife with admirable grace.

“I believe in setting boundaries and managing time with purpose,” she says. A strong believer in support systems, she emphasizes the importance of leaning on family and team members, staying grounded, and never losing sight of her personal values.

Women Who Empower Women

For Hashveen, success means more than numbers on a balance sheet. Her long-term vision is to empower women entrepreneurs—to mentor, support, and open doors for others like herself. Through her projects, she’s creating employment opportunities for women, nurturing inclusive workplaces, and encouraging women to take bold steps toward leadership roles.

Her message to women is heartfelt and powerful:

“Don’t be afraid to take risks. Believe in your dreams. Build a strong network and never underestimate the power of education and self-worth.”

Looking Ahead: A Greener Vision for the Future

Hashveen is not resting on her laurels. Her next mission is to take Clleco’s sustainable packaging solutions to every household building strategic alliances and encouraging industries worldwide to adopt eco-friendly practices.

To add about the clleco brand – you see how to put the same

"1. Choose Clleco – because what you use matters.

Clleco’s compostable, food-safe, and thoughtfully designed packaging is perfect for your everyday needs. Whether it’s kitchen use, storage, our eco-friendly products are made for conscious consumers who care about quality and the planet.

2. Going green has never been easier (or more affordable).

With Clleco, you get stylish, durable, and sustainable home essentials—delivered right to your doorstep, and all at a price that’s easy on your pocket. Make the switch to greener choices without compromising on quality or cost.

Through this expansion, she hopes to redefine packaging standards across the globe—proving that sustainability isn’t a luxury, it’s a necessity.

The Final Word

Hashveen Kaur Bedi is more than a businesswoman—she’s a visionary, a changemaker, and a voice for responsible entrepreneurship. Through Clleco, she is helping us all move toward a cleaner, greener tomorrow—one product, one partnership, and one empowered woman at a time.

As she says so simply yet powerfully:
“Clleco – for a cleaner, greener tomorrow.”